Web 3

Web3 – What Brand Protection Pros Need to Know

https://circleid.com/posts/20220106-web3-what-brand-protection-professionals-need-to-know By Frederick Felman Principle January 06, 2022 Avivah Litan, the storied Gartner analyst, laid it down succinctly for insiders in her blog two and one-half years ago. She said, “Web 3.0 will transform us from Web 2.0’s monetization via surveillance capitalism and advertising to monetization built directly into the protocol that is equally available to any connected […]