Back in 2014, to foster innovation and to better the choice in domain names, ICANN introduced new generic top-level domains through its New gTLD Program. It was a monumental move that enabled businesses, individuals, and communities across the globe to mark their presence on the Internet.
Allowing users to be present digitally in their chosen language (non-ASCII characters and scripts) gave opportunities to local businesses, civil societies, and governments to better serve their communities.
Analysys Mason conservatively estimates that there is scope of $9.8 billion growth in potential revenue from both; existing users who are using new domain names and from new internet users coming online through Internationalized Domain Names (IDNs).
To achieve this, Universal Acceptance of new gTLDs and IDNs is critical in making the Internet more accessible to the next billion users. Founded in February 2015, the Universal Acceptance Steering Group (UASG) undertakes activities to promote Universal Acceptance of all valid domain names and email addresses.
Through its ambassadorship and local Initiative programs, UASG promotes Universal Acceptance globally. Their efforts are divided and executed through five working groups that include:
- Technology Working Group
- Email Address Internationalization Working Group
- Communications Working Group
- Measurement Working Group
- Local Initiatives Working Group
The story so far
Before we get into the acceptance of new domain extensions (nTLDs), we must first understand what acceptance means and how it’s measured.
The Universal Acceptance Steering Group’s mission sums up acceptance in one short statement,
“All domain names and all email addresses work in all software applications.”
While this is a simple understanding of the concept, for an end-user of an nTLD, this statement further branches out into multiple questions such as:
- Will my domain name work on all platforms/applications–online or offline?
- Will my email address on a new domain extension get accepted on all websites/platforms and pass all the validation tests?
- Will my emails on new domain extensions, once accepted, stop going into the junk folder?
- Will I be able to use all the features of a website/platform irrespective of my domain extensions? For example, will a social media platform accept a new domain extension in the bio, comments, posts, messenger, etc, and process it exactly like any other legacy TLD?
The Universal Acceptance (UA) of all domain names and email addresses requires that every software is able to accept, validate, process, store, and display them correctly and consistently.
As a new domains registry, it was critical for us to understand what the gaps were and how to close them so that the Internet operates the same for nTLD users as it does for the legacy TLD users.
Initial research concluded that UA readiness issues occur when applications are not able to handle the following categories of a domains name or email addresses:
1. Domain Names
- New short top-level domain names: example.fun, example.site
- New long top-level domain names: example.berlin, example.space
- Internationalized Domain Names: παράδειγμα.ευ
2. Email Addresses
- a. A[email protected]; new short or long TLD: [email protected]
- b. [email protected]: [email protected]été.org
- c. [email protected]: 测试@example.com
- d. [email protected]: ईमेल@उदाहरण.भारत
- e. [email protected]; right to left scripts: لیم@لاثم.عقوم ای
For Universal Acceptance to succeed, it needs to be examined holistically.
Over the years, UASG working group members have conducted several gap analysis on programming languages and frameworks, networking command-line tools, web browsers, websites and have made great strides in the acceptance of new domain extensions.
According to UASG’s FY 2020 report, tests conducted on top websites showed that
- The acceptance rate of emails on short nTLDs has increased from 91% in 2017 to 98.3% in 2020.
- The acceptance rate of emails on long nTLDs has increased from 78% in 2017 to 84.8% in 2020.
Two important caveats should be remembered in this case:
- Different email addresses were tested (but they were of the same type).
- The websites tested in 2020 were different from previous ones as they were the 50 most popular in the 20 countries rather than the 1,000 most popular globally.
However, these results may still be used to compare overall trends.
Universal Acceptance Readiness Report 2020 also segregated test websites as per different categories such as eCommerce, government, education, etc and the results were promising.
Such studies help UASG ambassadors and advocates to identify and focus on websites of a specific category that require immediate attention. We conducted a similar study at Radix, where we analyzed top websites belonging to different categories. These were the results:
While the acceptance rates for new short and new long cases is more than 80% under most categories, we see a drastic dip when a domain is on an IDN TLD. Such comparisons highlight problem areas and provide direction to ambassadors and members who are advocating for Universal Acceptance.
Radix’s contribution to UASG
UA is something that affects nTLD users the most. This is why it’s crucial to focus on the feedback that we receive from them. At Radix, we work closely with our users to ensure we have first hand information on any UA-related issues faced by the customer.
The feedback could be about linkification, validation, or acceptance of emails on nTLDs on different websites and platforms. Radix also actively invests its resources in gap analysis by testing various websites and social media platforms. We are also part of the ambassadorship program promoting and supporting local and global UA initiatives.
Here are some of the UASG initiatives that Radix is part of:
- Participating in the Technical And Measurement working group
- Participating in workshops on Universal Acceptance such as:
- Sharing gaps and issues reported by customers to UASG
At Radix, our objective is to ensure that nTLDs are accepted across websites and platforms. To achieve this, we actively work with UASG and share as many issues, and gaps noticed and reported by customers.
Contribution by other registries
A key objective for most registries is to ensure great customer experience when it comes to their nTLDs and I’ve always admired it when registry operators have actively taken initiative and participated in the five UASG groups mentioned above.
One of the ways to do this is to capture all the queries and complaints reported by their customers/registrar partners and share them with UASG. This will help their support team direct their resources in solving the problems and encouraging those websites to become UA compliant.
Contribution by registrars
When it comes to UA-related issues, registrars are the first in chain to receive a complaint or feedback from the user. Therefore, it’s crucial that their support teams have all the necessary information needed on how to best handle such complaints.
For now, they can:
- Inform the customer about the potential UA issue and raise a request on behalf of the customer with UASG. Issues can be logged at: https://uasg.tech/global-support-center/
- Report these instances to the Registry Operator so that they can connect and follow up with UASG.
- Join any of the five working groups and participate.
The path ahead
The UASG is consistently compiling and sharing all the important information needed for organizations and developers to become UA-ready. This is not only about ensuring the readiness of a system to accept certain TLDs or emails, but also about realizing the full potential of an organization by connecting with people and businesses that might not even be on its radar.
Every successful step taken by an organization towards UA readiness is also a step towards equality and inclusiveness on the Internet.
- This article was originally posted as a guest post on DomainIncite.com
By Aman Masjide, Head of Compliance at Radix